aimsinstitute.co

Digital Marketing

Diploma In Digital Marketing

  • Duration: 3 Months
  • Internship: Provided
  • Certification: NSDC & Institution Certificate
  • Placement Support: 100% Assistance

 

  • Minimum Qualification: Plus Two (12th Grade) from Any Background
  • No prior experience required

Course Curriculum

  • Understanding Blogging & Its Importance
  • How to Write SEO-Optimized Blog Posts
  • Keyword Research for Blogging
  • Using AI & Other Tools for Blog Writing
  • Guest Blogging & Backlinking Strategies
  • Social Media Strategy & Planning
  • Marketing on Facebook, Instagram, LinkedIn, Twitter, and Pinterest
  • How to Create Engaging Social Media Content
  • Social Media Advertising (Facebook & Instagram Ads)
  • Analytics & Performance Tracking
  • On-page and off-page SEO techniques
  • Keyword research and optimization
  • Link building strategies
  • Technical SEO and website speed optimization
  • SEO tools (Google Search Console, Ahrefs, SEMrush)
  • Understanding Google Ads and PPC (Pay-Per-Click) model
  • Setting up and optimizing ad campaigns
  • Keyword bidding and budget management
  • Conversion tracking and ad performance analysis
  • Building an email list and segmenting audiences
  • Writing effective email copies and subject lines
  • Using email automation tools (Mailchimp, ConvertKit)
  • Lead generation strategies and nurturing funnels
  • Creating a YouTube channel and optimizing videos
  • YouTube SEO and algorithm insights
  • Video scripting, editing, and publishing strategies
  • Monetization techniques (AdSense, sponsorships, affiliate marketing)
  • Setting up and optimizing a Google My Business profile
  • Importance of local SEO and citations
  • Managing customer reviews and engagement
  • Ranking in Google’s local search results
  • Basics of website development with WordPress
  • Choosing themes, plugins, and customization
  • Website security and maintenance
  • Creating landing pages for marketing campaigns
  • Basics of design and branding
  • Creating social media posts, logos, and marketing materials
  • Using Canva for presentations and infographics
  • Designing eye-catching ads and banners
  • Working on real-world digital marketing projects
  • Applying theoretical knowledge to practical tasks
  • Learning from industry experts and gaining hands-on experience
  • Portfolio building and career opportunities

Job Roles

Digital Marketing Course In Thrissur Assure You :

  • Fast Learning Experience​
  • Cover all the topics related to the subject
  • Providing Classes In Flexible Timing as per yours requirement
  • You’II get Individual attention even If you are in a both
  • Help you to Make you get paid the most

FAQ'S

Digital marketing is the process of promoting products or services using online channels such as social media, search engines, email, and websites to reach potential customers.

Anyone who has completed Plus Two (12th grade) from any background can join. No prior experience is required, making it suitable for students, job seekers, business owners, and professionals.

The course covers:
SEO (Search Engine Optimization) – Improve website ranking on Google
Social Media Marketing (SMM) – Manage platforms like Facebook, Instagram, and LinkedIn
Google Ads (PPC Marketing) – Run paid advertising campaigns
Content Marketing & Blogging – Create engaging blog posts and articles
Email Marketing & Lead Generation – Build and nurture customer relationships
YouTube & Video Marketing – Optimize video content for growth
Website Development – Learn to build a website using WordPress
Google My Business & Local SEO – Improve local business visibility

✔ High-demand career with great job opportunities
✔ Ability to work remotely or freelance
✔ Helps business owners grow online
✔ Opportunity to start your own digital marketing agency
Higher salary growth compared to traditional marketing

Yes! You will receive a NSDC & Institution Certificate upon successful completion, which will help you in job applications and career advancement.

💰 Entry-Level: ₹15,000 – ₹30,000 per month
💰 Mid-Level (2-5 years experience): ₹40,000 – ₹70,000 per month
💰 Senior-Level (5+ years experience): ₹80,000 – ₹1,50,000+ per month

Yes, we offer 100% placement support, including resume building, interview training, and job referrals to help you secure a position in the industry.

Absolutely! You can start a freelance business, digital marketing agency, or your own e-commerce brand. Many professionals use digital marketing to promote and grow their businesses.

No, technical skills or coding knowledge are not required. The course is designed for beginners, and we provide step-by-step guidance on all topics.

Apart from full-time jobs, digital marketers can also:
✔ Work as a freelancer, offering services to multiple clients.
✔ Start their own digital marketing agency.
✔ Build and monetize a blog, YouTube channel, or affiliate marketing website.